The world will once again converge for the pinnacle of athletic competition: the Olympic Games. Beyond mere sports, the Olympics embodies the universal spirit of unity and is a dynamic realm to captivate audiences worldwide – and marketing plays a pivotal role in enhancing this global phenomenon.  

Join Jenny Storms, NBCUniversal and Jess Park, United States Olympic & Paralympic Committee as they share their unique insights into the role of driving excitement and engagement through the power of marketing and explore the innovative approaches and tactics they are employing to attract audiences and elevate the Olympic viewing experience.